Land Is Kin
Connecting climate risk across landscapes, livelihoods and decision-making
Climate risk doesn't stop at the edge of a landscape. Brand and social strategy for Land Is Kin, connecting high-mountain climate change with the communities, systems and decisions affected downstream.
Context
Land Is Kin explores how climate impacts in high-mountain environments cascade far beyond the place where they begin — affecting water systems, food security, infrastructure, livelihoods and communities downstream.
Role
Brand strategy · Climate storytelling · Positioning · Social strategy
I supported the initiative pro bono across brand and social strategy, helping shape how a complex, interconnected climate story could be communicated to different audiences, from local communities and researchers to institutions and decision-makers.
System
Rather than treating individual climate hazards in isolation, the work focused on the relationships between them: how changes in one landscape move through ecological, social and economic systems, and why the people living closest to those changes need to be part of the conversation.
Approach
My role centred on creating a clearer identity and communications framework for that wider mission, including positioning, narrative development, audience thinking and social content strategy.
